A Deep History of Great Taste
We are an independent, family & friends owned company that is the next chapter in the Pruden Family’s rich history in the Virginia food industry, which dates back over 100 years when P. D. Pruden first began shipping fresh produce by train across the East Coast. Entrepreneurial by nature, four generations of the family have now chosen to make a career in the specialty food business and, along the way, have had the good fortune to be associated with many iconic and pioneering brands.
“Our family is grateful to have played a small part in Virginia’s rich food traditions. Today, our amazing “Team TASTE” stewards the deep history of our legacy businesses while innovating each day to write the next chapter.”
CEO Jon Pruden
Zinnia Cafe & Events opens in the Chrysler Museum of Art
TASTE Family of Businesses CEO Jon Pruden is elected Chairman of the Board of the Specialty Food Association.
CUISINE rebrands as TASTE Catering & Events
Rowena’s Specialty Cakes & Drizzles joins the TASTE Family of Businesses, shipping hand-crafted cakes and sauces internationally from our bakery in Virginia Beach.
TASTE Town Center opens as the fourth TASTE location in Virginia Beach.
Cuisine and Company joins the TASTE Family of Businesses as CUISINE Catering & Events, Coastal Virginia's premier full-service caterer.
TASTE Westhampton opens as the first location outside of Hampton Roads.
TASTE is featured in Architectural Digest as Virginia’s Most Beautiful Independent Store.
After a six year absence, TASTE returns to Ghent launching the borjo drinkbar and breakfast at this location!
The TASTE Bakehouse launches, providing original, made-from-scratch baked goods to the TASTE Family of Businesses.
Headquarters Moves to Virginia Beach. The location includes the TASTE Kitchen, Warehouse & Corporate Offices.
The TASTE Family of Business is established, bringing multiple culinary worlds under one roof.
Peter Coe inducted posthumously into the Specialty Food Hall of Fame.
TASTE Harbour View opens in Suffolk in the Riverfront Shoppes.
Taste Unlimited rebrands as TASTE. The Good Life is born.
TASTE UNLIMITED is recognized nationally as an "Outstanding Retailer" by the Specialty Food Association & both TASTE and Rowena's are recognized as a "Retailer of the Year" by the local Retailer Network.
TASTE expands to the peninsula, opening TASTE City Center in Newport News.
Father and son Peter & Jon Pruden purchase TASTE UNLIMITED. Peter Coe continues in the business until his death in 2011.
TASTE Greenbrier opens in Chesapeake.
Rowena Fullinwider opened Rowena's with her trademark delicacy - the sinfully good almond pound cake she made from an old family recipe.
TASTE Oceanfront store opens at its current address at 36th & Pacific.
TASTE Bayville Farms store opens at the former Bayville Farms Dairy Farm on Shore Drive in Virginia Beach.
Louise Nagourney opened her retail shop, Pasta & Company, which would later morph into the area's premier caterer, CUISINE.
TASTE UNLIMITED is founded by Peter Coe at Hilltop West in Virginia Beach.